How much more money are you going to waste on marketing?

The reason why you don't have more customers
may surprise you

FILL OUT THE FORM BELOW

  • How your message is unconsciously telling people to ignore you
  • What NOT to say in your ads, emails or social posts. You're probably making it hard for people to buy.
  • How to make brain-friendly messages that sell so you stop wasting money on ads people ignore

How much more money are you going to waste on marketing?

The reason why you don't have more customers may surprise you

FILL OUT THE FORM BELOW

  • How your message is unconsciously telling people to ignore you
  • ​What NOT to say in your ads, emails or social posts. You're probably making it hard for people to buy
  • ​How to make brain-friendly messages that sell so you stop wasting money on ads people ignore

You didn't start your business
thinking,"I'm going to hate this!"

You didn't start your business thinking,"I'm going to hate this!"

You sell something special.

You're the best at what you do.

But it doesn't seem to matter.

You aren't making enough sales.

Your offer isn't converting for some reason. 

You rebrand your site and social profiles.

You hire an agency to help.

Nothing works like you were told it would.

You buy Facebook ads.

You create new landing pages.

You say how your process is different.

But your clicks don't become customers.

Your business isn't growing like it should.

Your work isn't getting the recognition it deserves.

You can't pay yourself what you're worth.

Why?

Because your message is unconsciously telling people to ignore you

What you sell matters. 

How it's different matters. 

How much you sell it for matters. 

But they don't matter most.

When you lead with your product instead of leading to it, you're working against human nature. 

You're making it hard for people to buy.

You're setting yourself up for failure.

Here's the neurobiological reason why.

Because your customers are human.

Their brains process information a certain way.

Your customer's response to your message depends on how their brain processes it.

Knowing how their brain works can be the difference between winning or losing the click, opt-in or sale

If your message is a fact-filled product pitch it will be:
  • Rejected
  • ​Doubted
  • ​Mulled over
  • ​Forgotten
  • ​Suppressed

It's going 'against the grain' of the brain because it puts facts about what's being sold before the feelings of who is buying. 

If you want your message to be:
  • Received
  • ​Believed
  • ​Acted upon
  • ​Remembered
  • ​Shared

It must first pass through the emotional right brain.

Your message can - and should - be made for how your customers think and make buying decisions.
Brain scans show they use their feelings rather than facts to decide and buy.

Brain-Frazzling Marketing

Focuses on who's selling
and what's being sold.

Brain-Friendly Marketing

Focuses on who's buying and
their emotional motivators

Brain-Frazzling Marketing

Focuses on who's selling
and what's being sold.

Brain-Friendly Marketing

Focuses on who's buying and
their emotional motivators

In this free book you'll discover how to make brain-friendly messages that sell so you stop wasting money on ads people ignore

  • ​Does your website really say, “Our customers come last?” Page 21
  • ​What NOT to say in your ads, emails or social posts. This type of message goes ‘against the grain’ of the brain and reduces response. Page 21
  • ​How your marketing is unconsciously telling people to ignore you. Page 22
  • ​The one thing ALL your prospects have in common – and how to use this fact of life to get your message across every time. Page 22
  • ​​The initial believability of your message is less about rational proof and more about this. Page 33
  • ​The hidden motivating forces that drive your customers’ buying behavior. Page 40
  • ​What people are actually buying. (Hint: It’s NOT your product). Page 41
  • ​The two deeply ingrained identities your message must reinforce. Page 44
  • Why most market research misses the true drivers of decision-making. Page 57
  • ​​How to crawl inside the minds of your market and uncover the impulses that entice them to spend. Page 59
  • ​35 open-ended questions you should ask prospects and customers. Page 61
  • ​How to optimize your message for the way people think and make buying decisions. Page 67
  • ​The best way to implant your product idea into people's minds. Page 68
  • What to say, when, and why. How to move prospects into a buying mindset – without them realizing it. Page 70
  • ​​5 psychological triggers you should pull before making your offer. Page 74

In this free book you'll get tools that target and trigger your market's most powerful buying motivators

20 Emotional Motivators

Target the feelings and perceptions that drive your customers' spending choices

Brain Mining Interview Template

Get inside your buyer's unconscious mind and uncover their hidden motives

Fill-in-the-Blank StorySelling Framework

Implant a message into the minds of your market that influences them to buy

Done-for-You Story Script

Know what to say and when instead of guessing and hoping for the best

5 Psychological Triggers

Turn "no" and "maybe" into "yes" with science-based persuasion principles

20 emotional motivators

Target the feelings and perceptions that drive your customers' spending choices

Brain Mining Interview Template

Get inside your buyer's unconscious mind and uncover their hidden motives

Fill-in-the-Blank StorySelling Framework

Implant a message into the minds of your market that influences them to buy

Done-for-You Story Script

Know what to say and when instead of guessing and hoping for the best

5 psychological triggers

Turn "no" and "maybe" into "yes" with science-based persuasion principles

Freeloader works whatever your situation because it's based on brain science and laws of human nature

Freeloader works in any industry and for any product type, no matter your title or role.

You can apply the principles and tools to any media - however you share information to advance a sale.

Instead of spraying and praying, you'll know what to say, when and why.

  • Web Pages
  • ​Funnels
  • ​Digital Ads
  • ​Email Sequences
  • ​Video Scripts
  • ​Blog Posts
  • ​Case Studies
  • ​Whitepapers
  • ​Print Ads
  • ​Brochures
  • ​Call Scripts
  • ​Elevator Speeches
  • ​Product Demonstrations
  • ​Sales Presentations
  • ​Sales Proposals
  • ​And More

Freeloader works in any industry and for any product type, no matter your title or role. 

You can apply the concepts and tools to any media - however you share information to advance a sale.

Instead of spraying and praying, you'll know what to say, when and why.

  • ​​Web Pages
  • ​Funnels
  • ​Digital Ads
  • ​Email Sequences
  • ​Video Scripts
  • Blog Posts
  • Case Studies
  • Whitepapers
  • ​Print Ads
  • Brochures
  • Call Scripts
  • Elevator Speeches
  • ​Product Demonstrations
  • ​Sales Presentations
  • Sales Proposals
  • ​And More

You’re basically being handed a check for $96,450

Andrew Wanschura

Author

Freeloader is the culmination of Andrew's life's work in marketing, consumer psychology and the science of how communications are processed in the brain. 
He spent 643 hours writing it. Since he charges $150/hr. this much work would normally cost $96,450.
And that doesn’t include all the time he's spent marketing over the past 18 years. 
Freeloader lets you learn from his experiences.
It gives you a chance to trade 1 hour of your life for over 37,440 hours of his life.

Andrew Wanschura

Author

Freeloader is the culmination of Andrew's life's work in marketing, consumer psychology and the science of how communications are processed in the brain. 
He spent 643 hours writing it. Since he charges $150/hr. this much work would normally cost $96,450.
And that doesn’t include the all the time he's spent marketing over the past 18 years. 
Freeloader lets you learn from his experiences.
It gives you a chance to trade 1 hour of your life for over 37,440 hours of his life.

What other entrepreneurs like you are saying about Freeloader

So, I got done reading Freeloader ...

So much value, and seemed like a lot of great sales, applied psychology & DR books rolled into one, minus the fluff. I heard someone say once “It felt like drinking water through a firehose!” and I finally get what he meant haha. Once I was 10-15 page in I was totally absorbed."For a lead magnet, that is phenomenal.


-Ryan H.


Former ClickFunnels employee who worked with 2 comma club and inner circle members for 40-60 hours a week for 5 years straight

5

I like it!

I like the teasers and promises in the beginning. This is a great resource for anyone responsible for writing a marketing message or hiring someone to do it for them. "  Extremely readable and engaging ..., Valuable tool with the Story Framework ..., Clear action steps ...




-Judy Olbrych


Direct response copywriter

5

Thanks for the Freeloader book ...

It's good stuff. You definitely 'overdeliver!'

-Brian Kurtz

Author of Overdeliver: Build a Business For a Lifetime Playing the Long Game in Direct Response Marketing

5

Freeloader ISN'T for small thinkers who aren't open to new ideas

It's decision time.
Do you have what it takes to market differently and better?
Or will you keep doing more of the same?
It's decision time.
Do you have what it takes to market differently and better?
Or will you keep doing more of the same?
© Compel, LLC All rights reserved.
10250 Foley Blvd NW #48957 Minneapolis, MN 55448
Privacy Policy | Terms Of Service
 Contact: andrew@brainfriendlymarketing.com
Please note your results may vary from the testimonials on this site. Although each testimonial is honest and comes from a satisfied customer or prospect, depending on your work ethic, situation, schedule, or other factors, you may not get the same results (or any results).
© Compel, LLC All rights reserved.
10250 Foley Blvd NW #48957 Minneapolis, MN 55448
Privacy Policy | Terms Of Service
Contact: andrew@brainfriendlymarketing.com
Please note your results may vary from the testimonials on this site. Although each testimonial is honest and comes from a satisfied customer or prospect, depending on your work ethic, situation, schedule, or other factors, you may not get the same results (or any results).
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