Why should you believe me?
My name is Andrew Wanschura.
I studied copywriting, consumer psychology and the science of how communications are processed in the brain instead of going to college.
I used this knowledge to help build a two comma internet marketing business in two years.
Over 50,000 entrepreneurs bought our lead generation course. Over 250,000 subscribed to our marketing newsletter.
We spent $120,000 a month driving tens of thousands of visitors to our site.
When our ad spend topped $1,000,000 Google sent us a mini-fridge that said ‘Cooler Thinking’ on the front!
Next, we launched a membership site to complement our course.
The launch generated $1,100,000 in sales in 48 hours.
When the doors first opened, our shopping cart was processing hundreds of orders a minute.
It was the largest product launch in the history of our industry.
At 24 years old, I went from driving a Geo Prizm to a Porsche 911.
That was one marketing experience I'll never forget.
The other?
Taking a job as a marketing specialist for an ecommerce software company.
The experience I got was priceless.
I learned the wrong way to market and sell.
What doesn’t work.
What should never be done under any circumstances if you want to grow your business.
For four years, I watched the software company I worked for fail to hit their marketing and sales goals.
The highest paid people there tried everything to fix the problem.
They threw money at it.
They threw people at it.
They switched tactics.
They switched models.
Nothing worked.
No one understood why.
I did everything I could to show them the way.
I sent emails.
I spoke up in meetings.
I shared articles and books.
I worked off the clock on nights and weekends.
After spending over $10,000 ...
... out of my own pocket ...
... on unauthorized ad campaigns ...
... that proved my bosses wrong ...
I was politely shown the door.
I realized two things.
1. Some people would rather burn money and lose sales than have their position threatened or point-of-view proven wrong.
2. Brain-friendly marketing wasn't being used like it should.
If it was, less money would be wasted.
Everyone would be better off - including you and your business.
So, I decided to write a book, create a course and start my own company.
